SerieA.tv will offer fans of Italian football in selected Asian countries the opportunity to watch a broad range of Serie A matches live and on demand on the internet from the new season kick-off on 26 August. The program is produced and managed by Infront Advanced Media Solutions, a division of the Swiss-based sports marketing company Infront Sports & Media, in cooperation with the MP & Silva agency, the Italian league’s media distribution partner. The matches will be offered as high-quality video streams (up to 400k) “liveand on demand”, together with various highlight programs. In addition to match coverage, SerieA.tv will also feature daily video news programmes and two weekly TV magazine programs available each Monday and Friday. The online service will be further embellished by the latest news and statistics from all 20 Serie A clubs. The entire platform is being presented in English language wih most of the matches available with dual commentary, Italian and English. The user can chose from three flexible subscription models to access the content. Single matches can be purchased for US$6.95, while the season package is available for US$109.95. There is also a monthly subscription, set at US$14.95.