Monday, July 23, 2007

Singapore's StarHub expands EPL programming

StarHub will launch a brand new sports channel, Football Channel, dedicated to 24-hour English Premier League programing. Football Channel will be made available to all StarHub Digital Cable’s Sports Group customers when the Premier League season kicks off in August. The new channel will be packaged fully by Hong Kong’s Goal TV, in association with Ten Sports in Dubai. ‘Live’ Premier League matches and magazine programs on the channel will be produced by TWI, the FA Premier League's official producer and distributor of its international coverage, while Premier League highlights, studio previews, half-time studio shows and match summary shows will be produced by Goal TV and Ten Sports.

“The Barclays Premier League is the most popular league in the world and in Singapore. Bringing our customers quality Premier League programming is a top priority for StarHub, and to that end, we are glad to develop ‘Football Channel’ in partnership with Goal TV and Ten Sports - two established sports media companies that provide football programming to a combined audience of over 100 million. We are confident that Premier League buffs in Singapore will enjoy what ‘Football Channel’ has to offer, ” Tham Loke Kheng, StarHub’s Senior Vice President for Content and Marketing said.

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