Engish Premier League club Chelsea is to team up with some of Bollywood's most famous stars, Amitabh and Abhishek Bachchan, Aishwarya Rai, Lara Dutta and Preity Zinta, in a Yash Raj movie called "Jhoom Barabar Jhoom" being shot in London. "The character I play in the film is a very loyal Chelsea fan. I have now had the chance to see Chelsea live after following them over the last few years and the club have given me a jersey with my character's name Ricky on it, so that was fun. A friend of mine introduced me to Chelsea; I enjoy their football and the way they play," Abhishek Bachchan told Asian News.
"Naturally we are delighted to be involved in a Bollywood movie and, we take it as a big compliment to be approached with this storyline and to be associated with this calibre of actors and actresses," Paul Smith, Chelsea's Business Affairs Director, explained to Asian News.
"Bollywood is not just one of the most successful movie genres in the world, it is also one of the most successful art forms as it has a unique character and popularity. From a Chelsea perspective, we have been looking at ways to reach out to the British Asian community and play a leading role by involving them more in football. We already host the Asian Cup Final and have done so for several years and we are now sponsoring a major Asian community award in London. But we are also looking to Asia, particularly India, as part of the strategy of extending the Chelsea brand into new markets," he added.
"Naturally we are delighted to be involved in a Bollywood movie and, we take it as a big compliment to be approached with this storyline and to be associated with this calibre of actors and actresses," Paul Smith, Chelsea's Business Affairs Director, explained to Asian News.
"Bollywood is not just one of the most successful movie genres in the world, it is also one of the most successful art forms as it has a unique character and popularity. From a Chelsea perspective, we have been looking at ways to reach out to the British Asian community and play a leading role by involving them more in football. We already host the Asian Cup Final and have done so for several years and we are now sponsoring a major Asian community award in London. But we are also looking to Asia, particularly India, as part of the strategy of extending the Chelsea brand into new markets," he added.